Demanding Event Managers!!
Event managers who attended the latest Know It All’s Guide to Exhibiting say they still need help in maximising their investment in events. However, their belief in events as part of the sales and marketing mix remains as strong as ever in spite of an economically challenging climate.
Exhibitions remain the ideal place to introduce new products and services, to observe the competition in action, reinforce relationships and geographically expand their prescence and branding, remain high on their list of objectives.
The results of their syndicate work listed the following as their company’s objectives for exhibiting at an event: